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Layne is a member of the Idaho Technology Council

Introducing Brian de la Motte, Founder & CEO of Hidden Mountain Data


Describe the business/organization you work for

Hidden Mountain Data is a boutique consulting company specializing in software, data, and cloud.


What inspired you to start your own business, or why did you decide to work for this specific

organization?

One of my earliest jobs was with a small startup in Idaho, a role that sparked my dream of becoming a business owner and innovator. As a kid, I was captivated by Thomas Edison and his drive to invent, a fascination that stayed with me as I gained experience across various tech roles, including with large tech companies.


However, something always felt missing. Many big tech environments often prioritize politics over people, whereas here in Idaho, we focus on mutual respect and getting the job done professionally. This Idaho spirit has deeply shaped my approach to innovation.


After helping dozens of companies bring their ideas to life, I recently realized that, in a way, I’m living my childhood dream. While I’m not inventing in the traditional sense, I’m using my skills to help others build and refine their own groundbreaking solutions, making an impact in my community through technology..


What sets this business apart from others in the industry?

We often take on last-mile projects, helping clients reach that final 10% needed to cross the finish line. Rather than discarding existing work and starting from scratch, we refine and enhance, treating each project as if it were our own business. We emphasize understanding business logic before writing a single line of code—because effective communication often matters as much as the code itself.


When we build software, we bring together our collective expertise to create robust, scalable solutions. Quality data is essential to building great software and AI, which is why we embed it deeply in everything we create. Anyone can build an app, but ensuring it scales smoothly to thousands of users without needing a complete rewrite—that’s the level of excellence we deliver in every product.


What challenges have you faced as a business owner or employee, and how did you overcome them?

Learning nontechnical skills has been one of my biggest challenges. While I’ve always been an extroverted engineer, sales and marketing were new territories for me, and I've had to tackle them through trial and error, pushing myself out of my comfort zone. My greatest weakness has been impatience and wrestling with my inner critic—but I’m fortunate to have a great co-founder and COO who brings patience and balance. We lift each other up when one of us is feeling low.


The first year was the toughest, with unexpected challenges constantly popping up, adding immense stress—much of it due to my own overthinking. But each challenge has strengthened my resilience and thickened my skin. I now try to treat every crisis as a learning opportunity, making sure we don’t let any lessons go to waste. When we make mistakes, we return to the drawing board and ask ourselves how we can avoid relearning that lesson in the future.


What advice would you give to someone looking to join your industry?

Ask as many questions as you can—even the ones that feel “dumb.” Seek input from others, ask for mentorship, and don’t hesitate to say what’s on your mind. Join a community, or if one doesn’t exist, start your own meetup with others who share your interest in the field. Be sure this is the industry you want, because it moves incredibly fast. Even seasoned professionals are learning new things every day. Embrace that pace and be prepared to keep growing.


Connect with Brian on LinkedIn HERE

Check out Hidden Mountain Data on their website HERE

Join Hidden Mountain Data at Kiln Meridian for Hackfort Happy Hour! INFO HERE

22 January 2025
Introducing Peter Wolsborn, Chief of Staff, in time tec! Describe the business/organization you work for: In Time Tec is an award-winning software development and IT company with offices in the US, Netherlands, Saudi Arabia, UAE, India, Australia, South Korea, and Colombia. What sets this business apart from others in the industry? We truly believe that by living our values, we can create more in our world – more love, more financial success, more support, more education. For software development, this means that our services enable other companies to live their dreams and show up as powerful forces in their industry. Share something you love about Idaho, and the community. I love the openness and willingness of my professional network to help and support organizations, nonprofits, and education systems that are crucial for the health of our entire population. I've been fortunate enough to see the impact this support has on local entrepreneurs and students. Organizations like Trailhead, Boise Entrepreneur Week, Breaking Chains Academy, and Women Innovators do incredible work in our community through the support of businesses like In Time Tec and others within our ecosystem. What inspired you to join the ITC? I've worked with ITC throughout the years personally and have had the opportunity to work with Diane Bevan and the team more directly when I join In Time Tec over a year ago. In Time Tec has been a dedicated member of ITC for years and our CEO, Jeet Kumar, served as the Board Chair. I'm honored that Jeet asked me to serve as In Time Tec's representative board member and I am excited to work with ITC to make a difference in our community. What are you looking forward to the most about serving as a board member of the ITC? I'm extremely excited about this new avenue of service. Anything I can do to make a difference and make life better for Idahoans is exciting! their trajectory. What do you like to do in your free time, or anything else you would like to share with our network? When I'm not working, I'm either exercising, cooking, or reading! Connect with Peter on LinkedIn HERE Check out in time tec on their website HERE
by Betsy Davies 22 January 2025
Meet the Vessel Team! Describe the business/organization you work for: At AI Genius Automations, we specialize in designing and building custom AI-powered applications, software, and advanced automations. Our mission is to help businesses streamline their operations, reduce inefficiencies, and unlock growth potential by leveraging cutting-edge technology. What inspired you to start your own business, or why did you decide to work for this specific organization? We were inspired by the limitless potential of AI and automation to revolutionize how businesses operate. We saw an opportunity to fill a gap by offering businesses truly customized solutions—tailored applications and automations that align with their unique needs. Our passion lies in making technology approachable and impactful, so people can focus on being human, and get their time back. What sets this business apart from others in the industry? We test while others talk. We don't behave in predatory ways that take advantage of people's lack of technical knowledge. We approach our builds from a process engineering, with the goals, wants, and needs of the specific client at the forfront of the process. What challenges have you faced as a business owner or employee, and how did you overcome them? One of our biggest challenges has been helping clients overcome hesitancy toward adopting new technologies. To address this, we focus on education—breaking down complex concepts into simple, relatable terms and showcasing tangible benefits. By building trust through transparency and delivering results that speak for themselves, we’ve been able to overcome resistance and establish ourselves as experts through demonstration. What advice would you give to someone looking to join your industry? TEST EVERYTHING. Connect with Noah Riley HERE Website: https://aigeniusautomations.com/
by Betsy Davies 11 December 2024
Meet the Vessel Team! Describe the business/organization you work for: Vessel is a Veteran-owned, employee owned, mission-driven company dedicated to reshoring and strengthening the resilience of U.S. manufacturing. At the core of Vessel is a custom-built technology, specifically designed to deliver measurable economic impact for private, state, and federal agencies that consult or advise underserved U.S. manufacturers. The Vessel Smart Assessment Platform (VSAP) enhances agency effectiveness by providing more accurate recommendations, fostering sustainable relationships, and enabling ongoing engagement through an evergreen approach. The technology integrates industry-specific, geography-based, size-based, and topical manufacturing assessments with AI-matched agency resources, partners, and external supply chain data points. This tailored matching system ensures that the unique needs of each manufacturer are met with precision. Vessel prides itself in being a self-funded team of innovators committed to delivering high-impact solutions across the United States. Originally founded as a consulting agency, Vessel helped manufacturers visualize, clarify, and implement strategies to overcome barriers to growth and profitability. Today, their consulting services focus on supporting partner agencies closely in managing the tools, strategy, and timely recommendations more effectively, enhancing their ability to drive results and build lasting awareness and relationships with their network of manufacturers. Vessel is dedicated to helping U.S. manufacturers not only compete but thrive in a global economy. By equipping experts with the tools, insights, and strategies necessary for success, Vessel aims to foster a more sustainable and prosperous future. What inspired you to start your own business, or why did you decide to work for this specific organization? At Vessel, we are united by a shared belief in the power of U.S. manufacturing to strengthen the national economy. Every team member is driven by this mission, and we each bring our own experiences and dedication to advancing this vision. Over time, Vessel has refined its focus to address the most impactful areas for U.S. manufacturers, leveraging our hands-on industry experience to develop technology solutions that empower small to medium-sized manufacturers and the agencies supporting them. Our commitment is to fortify U.S. manufacturing through clarity in supply chains and operational alignment. We aim to give manufacturers the agility and resilience they need to thrive amidst global challenges, ensuring their enduring success and impact. What sets this business apart from others in the industry? Not many for-profit companies have the culture and shared belief that the Vessel team has. There are other software offerings that perform elements of what our Smart Assessments platform can accomplish, however we are the only multi-dimensional program with advanced and custom smart matching, data visualization, and dynamic reporting that infuses behind the scenes to create efficiencies and strength in data collection/reporting. With our Vessel Smart Assessments platform now in multiple states across the country, we are able to reach into vertical markets to provide our tool as a solution across a variety of industries and use cases that include supporting Veterans as they transition into the workforce, bolster economic development, and support the full continuum of education onto meaningful careers. Our team has created an efficient and intuitive framework to analyze and visualize data and serve up AI-enhanced informed recommendations. We LOVE the work we get to do! What challenges have you faced as a business owner or employee, and how did you overcome them? Culture is extremely important to our team. Fortunately, for us it has been a way to separate out people that may have the needed skill sets but don’t have the passion for the work we get to do, or appreciation for the people on the team. On the flip side, our mission and culture have also been catalysts for finding really talented and dynamic people who deeply care about the work of Vessel and want to be a part of building a company and product we can all be proud of. What advice would you give to someone looking to join your industry? Being an entrepreneur is hard, overcoming external doubt is daunting, building technology is expensive, however, if you are willing to overcome those challenges, there is a seat at the table and a great need for supporting our U.S. Manufacturers and the cottage industries that fuel them. Connect with Vessel HERE Social Media Handles/Tags: @Vessel, #SmartAssessments #SupplyChainSoftware
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