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Layne is a member of the Idaho Technology Council

Introducing Layne Lewis, President, Willowview Consulting.


Describe the business/organization you work for

Founded in 2003 by Mrs. Layne Lewis, Willowview has worked hard to earn the trust of clients ranging from privately held large corporations to small technology start-up companies and large government agencies. Our team works with our clients to develop

innovative strategies and tactics to achieve success.


Our team offers “edge to app” engineering and product development services from ideation to deployment. We currently provide engineering solutions and program management to commercial companies in the United States and around the world. Our staff brings a wealth of experience from both the government and commercial arenas to

fully understand product definition, development, and acquisition processes.


We are highly skilled at solving technical problems efficiently through our “Just Enough” engineering methodology and an agile engineering approach – together with rapid prototyping – we’ll get the right solution into customer’s hands quickly and at

lower cost. 


Our staff has a diverse background and education. Our team includes previous Special Operations Forces Operators; Aerospace, Mechanical, Electrical and Systems Engineers; Computer Science and Information Systems experts, as well as Data Scientists and

Programmers.


What inspired you to start your own business, or why did you decide to work for this specific

organization?

From a young age, I was fascinated by aerospace engineering and the vast frontiers of space. After graduating college with a degree in the field, my dream came true when I landed a role at Booz Allen Hamilton supporting NASA's Space Station Program.For the next nine years, I gained invaluable experience working as a systems engineer on some of NASA's most high-profile missions. I was based out of offices in Reston, VA, Houston, TX, and Huntsville, AL - getting up close to various NASA centers' operations and gaining diverse technical expertise. When tragedy struck and I lost my father in 1993, it prompted deep reflection on my priorities. By that point married with two young sons, I realized I wanted a career path allowing greater personal relevance. We moved to Idaho in 1995 so I could join Hewlett-Packard, hoping for a better work-life fit. However, at HP I found myself performing repetitive tasks that failed to fulfill my entrepreneurial spirit. Determined to work at my own pace, I pursued an MBA with HP's sponsorship. I co-founded her first company in 2002 and rediscovered the gratification of pushing boundaries through innovation - igniting my drive as a businesswoman committed to enabling progress both professionally and personally for others. I have become a serial entrepreneur, starting 7 companies - clearly, it's in my blood!


What sets this business apart from others in the industry?

Our ability to work with very diverse customers - those who understand the technologies being evaluated, and those who do not - to distill very hard tech and complex issues into manageable projects, and to deliver rapid prototypes of solutions is a formidable task, and one that we excel at. For both government and commercial clients, we are trusted with a hard problem set, a budget and a timeline - and we do not fail to deliver.


What challenges have you faced as a business owner or employee, and how did you overcome them?

Ha! SO many! 2020 and COVID was an absolute joy (said no one ever!). One of our clients called me and told me he was going to stop paying me and I needed to still do the work for him but I could use the "government paycheck protection funds". What - what? that taught me a lot - how to manage through intense fear and stress, how to hold to my ethical lines, and how to work more effectively as a team. I remember bringing all of the employees into the conversations during that year, where we had to make some very hard decisions, and realizing that we were all in this together so we could all add value to the discussions-I did not have to do it all alone as the CEO. It made all of the difference, and we evolved as an even stronger team on the other side!


What advice would you give to someone looking to join your industry?

Come on, let's go! Working to solve hard problems is the most fun job ever!! I love my job and encourage anyone who is interested to shadow an engineer for a day!


Connect with Layne on LinkedIn HERE

Check out Willowview Consulting on their website HERE


22 January 2025
Introducing Peter Wolsborn, Chief of Staff, in time tec! Describe the business/organization you work for: In Time Tec is an award-winning software development and IT company with offices in the US, Netherlands, Saudi Arabia, UAE, India, Australia, South Korea, and Colombia. What sets this business apart from others in the industry? We truly believe that by living our values, we can create more in our world – more love, more financial success, more support, more education. For software development, this means that our services enable other companies to live their dreams and show up as powerful forces in their industry. Share something you love about Idaho, and the community. I love the openness and willingness of my professional network to help and support organizations, nonprofits, and education systems that are crucial for the health of our entire population. I've been fortunate enough to see the impact this support has on local entrepreneurs and students. Organizations like Trailhead, Boise Entrepreneur Week, Breaking Chains Academy, and Women Innovators do incredible work in our community through the support of businesses like In Time Tec and others within our ecosystem. What inspired you to join the ITC? I've worked with ITC throughout the years personally and have had the opportunity to work with Diane Bevan and the team more directly when I join In Time Tec over a year ago. In Time Tec has been a dedicated member of ITC for years and our CEO, Jeet Kumar, served as the Board Chair. I'm honored that Jeet asked me to serve as In Time Tec's representative board member and I am excited to work with ITC to make a difference in our community. What are you looking forward to the most about serving as a board member of the ITC? I'm extremely excited about this new avenue of service. Anything I can do to make a difference and make life better for Idahoans is exciting! their trajectory. What do you like to do in your free time, or anything else you would like to share with our network? When I'm not working, I'm either exercising, cooking, or reading! Connect with Peter on LinkedIn HERE Check out in time tec on their website HERE
by Betsy Davies 22 January 2025
Meet the Vessel Team! Describe the business/organization you work for: At AI Genius Automations, we specialize in designing and building custom AI-powered applications, software, and advanced automations. Our mission is to help businesses streamline their operations, reduce inefficiencies, and unlock growth potential by leveraging cutting-edge technology. What inspired you to start your own business, or why did you decide to work for this specific organization? We were inspired by the limitless potential of AI and automation to revolutionize how businesses operate. We saw an opportunity to fill a gap by offering businesses truly customized solutions—tailored applications and automations that align with their unique needs. Our passion lies in making technology approachable and impactful, so people can focus on being human, and get their time back. What sets this business apart from others in the industry? We test while others talk. We don't behave in predatory ways that take advantage of people's lack of technical knowledge. We approach our builds from a process engineering, with the goals, wants, and needs of the specific client at the forfront of the process. What challenges have you faced as a business owner or employee, and how did you overcome them? One of our biggest challenges has been helping clients overcome hesitancy toward adopting new technologies. To address this, we focus on education—breaking down complex concepts into simple, relatable terms and showcasing tangible benefits. By building trust through transparency and delivering results that speak for themselves, we’ve been able to overcome resistance and establish ourselves as experts through demonstration. What advice would you give to someone looking to join your industry? TEST EVERYTHING. Connect with Noah Riley HERE Website: https://aigeniusautomations.com/
by Betsy Davies 11 December 2024
Meet the Vessel Team! Describe the business/organization you work for: Vessel is a Veteran-owned, employee owned, mission-driven company dedicated to reshoring and strengthening the resilience of U.S. manufacturing. At the core of Vessel is a custom-built technology, specifically designed to deliver measurable economic impact for private, state, and federal agencies that consult or advise underserved U.S. manufacturers. The Vessel Smart Assessment Platform (VSAP) enhances agency effectiveness by providing more accurate recommendations, fostering sustainable relationships, and enabling ongoing engagement through an evergreen approach. The technology integrates industry-specific, geography-based, size-based, and topical manufacturing assessments with AI-matched agency resources, partners, and external supply chain data points. This tailored matching system ensures that the unique needs of each manufacturer are met with precision. Vessel prides itself in being a self-funded team of innovators committed to delivering high-impact solutions across the United States. Originally founded as a consulting agency, Vessel helped manufacturers visualize, clarify, and implement strategies to overcome barriers to growth and profitability. Today, their consulting services focus on supporting partner agencies closely in managing the tools, strategy, and timely recommendations more effectively, enhancing their ability to drive results and build lasting awareness and relationships with their network of manufacturers. Vessel is dedicated to helping U.S. manufacturers not only compete but thrive in a global economy. By equipping experts with the tools, insights, and strategies necessary for success, Vessel aims to foster a more sustainable and prosperous future. What inspired you to start your own business, or why did you decide to work for this specific organization? At Vessel, we are united by a shared belief in the power of U.S. manufacturing to strengthen the national economy. Every team member is driven by this mission, and we each bring our own experiences and dedication to advancing this vision. Over time, Vessel has refined its focus to address the most impactful areas for U.S. manufacturers, leveraging our hands-on industry experience to develop technology solutions that empower small to medium-sized manufacturers and the agencies supporting them. Our commitment is to fortify U.S. manufacturing through clarity in supply chains and operational alignment. We aim to give manufacturers the agility and resilience they need to thrive amidst global challenges, ensuring their enduring success and impact. What sets this business apart from others in the industry? Not many for-profit companies have the culture and shared belief that the Vessel team has. There are other software offerings that perform elements of what our Smart Assessments platform can accomplish, however we are the only multi-dimensional program with advanced and custom smart matching, data visualization, and dynamic reporting that infuses behind the scenes to create efficiencies and strength in data collection/reporting. With our Vessel Smart Assessments platform now in multiple states across the country, we are able to reach into vertical markets to provide our tool as a solution across a variety of industries and use cases that include supporting Veterans as they transition into the workforce, bolster economic development, and support the full continuum of education onto meaningful careers. Our team has created an efficient and intuitive framework to analyze and visualize data and serve up AI-enhanced informed recommendations. We LOVE the work we get to do! What challenges have you faced as a business owner or employee, and how did you overcome them? Culture is extremely important to our team. Fortunately, for us it has been a way to separate out people that may have the needed skill sets but don’t have the passion for the work we get to do, or appreciation for the people on the team. On the flip side, our mission and culture have also been catalysts for finding really talented and dynamic people who deeply care about the work of Vessel and want to be a part of building a company and product we can all be proud of. What advice would you give to someone looking to join your industry? Being an entrepreneur is hard, overcoming external doubt is daunting, building technology is expensive, however, if you are willing to overcome those challenges, there is a seat at the table and a great need for supporting our U.S. Manufacturers and the cottage industries that fuel them. Connect with Vessel HERE Social Media Handles/Tags: @Vessel, #SmartAssessments #SupplyChainSoftware
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